The Right To Privacy: Common Law Protection

is protected by the common law invasion of privacy torts

Invasion of privacy is an unlawful intrusion into an individual's private affairs, seclusion, or personal life. It is a common law tort that allows an aggrieved party to take legal action against an individual or entity that invades their privacy. This can include unauthorised use of one's name, likeness, or image for commercial purposes, intrusion upon seclusion or solitude, public disclosure of private facts, or portraying someone in a false light. The specific laws and requirements to prove invasion of privacy vary by state, and some states do not recognise common law privacy rights. The invasion of privacy torts aim to protect an individual's right to privacy and control over their public image.

Characteristics Values
Definition Unjustifiable intrusion into the personal life of another without consent
Number of distinct categories 4
Types Intrusion upon seclusion, public disclosure of private facts, false light, appropriation
False light example Publishing an article about a politician having an affair with a staffer is not an invasion of privacy as it is a matter of public concern
False light example A newspaper publishing a story about a family dealing with a murder and describing them as "poor" and their house as "messy" and "in a state of disarray" is an invasion of privacy
First Amendment exception If the matter is of legitimate public concern, then the First Amendment's freedom of speech and freedom of the press guarantees protect the publication from lawsuits
Commercial use exception Mere incidental commercial use of a person's name or photograph is not actionable under the Civil Rights Law
Commercial use exception The right to privacy is governed exclusively by statutes in some jurisdictions and they prohibit the use of a person's name, portrait or picture for advertising or trade purposes without prior written consent

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Intrusion upon seclusion

To pursue an intrusion on seclusion claim, several elements need to be satisfied. Firstly, the plaintiff must prove that they had a reasonable expectation of privacy. This expectation of privacy can be in a physical place, such as one's home, or in personal affairs. Courts have recognized a reasonable expectation of privacy in various areas, including financial matters, telephone calls, and personal postal and electronic mail.

Secondly, the plaintiff must demonstrate that the defendant, without authorization, intentionally invaded their private matters. This could include physical intrusion, such as entering the plaintiff's room in a hotel or home, or electronic intrusion, such as wiretapping or accessing private data. The defendant's motives or justifications for the intrusion may also be examined. It is important to note that consent can be a valid defense, but only if the defendant's intrusion stays within the scope of the plaintiff's consent.

Thirdly, the intrusion must be proven to be highly offensive to a reasonable person. This is judged under an objective standard, considering all the circumstances of the intrusion. For example, a website collecting information from visitors using deceptive tactics may be considered highly offensive.

Finally, the plaintiff must establish that the matter intruded upon was private. This could include private affairs, conversations, or data sources. The intrusion itself is actionable, regardless of whether any information is communicated to others. Additionally, the plaintiff must show that they suffered emotional harm or mental anguish due to the intrusion. It is not necessary to prove any monetary losses, as the defendant may be liable for financial compensation to make up for the emotional distress caused.

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Public disclosure of private facts

Invasion of privacy is the unjustifiable intrusion into the personal life of another without consent. It consists of four distinct causes of action, called torts, including public disclosure of private facts.

A private fact is a detail of a person's life that is not generally known to the public and is not publicly available. Examples include sexual orientation, medical history, and financial difficulties. A public disclosure occurs when this private fact is communicated to the public or to enough people that it is likely to reach the general public. This can include posting something online, publishing it in a newspaper or magazine, or speaking to friends or groups of people about it.

To prove a case of public disclosure of private facts, the plaintiff must demonstrate that the disclosure was highly offensive, that there was no legitimate public interest served by the disclosure, that the defendant was at fault, and that the defendant's actions caused the harm suffered by the plaintiff. It is important to note that consent is a complete defense to public disclosure, and truth is never a defense, unlike in defamation cases.

While the right to privacy is important, it must be balanced with the right to free speech and the public's need for information. The First Amendment protects people's right to be informed about issues that matter, and the media enjoys certain privileges in this regard. Therefore, public disclosure of private facts requires balancing the harm caused by the disclosure with the public's right to access important information.

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False light claims

To establish a false light claim, several elements must be proven:

  • There must be a publication or statement made to a third party.
  • The publication or statement must be false or misleading, even if it contains true information.
  • The false light representation must be highly offensive or embarrassing to a reasonable person.
  • The defendant must have acted intentionally or recklessly in making the false statement.
  • The statement must have been made publicly.
  • The plaintiff must have suffered personal harm, such as emotional distress or damage to their personal feelings or dignity, due to the false claims.

It is important to note that not all states recognize false light claims due to their similarity to defamation claims. In some jurisdictions, false light claims must be rewritten as defamation lawsuits. However, most states allow false light claims, even when a defamation claim could also be made. The specific elements of the tort of false light can vary among jurisdictions, even among those that recognize this tort.

An example of a successful false light claim is Peoples Bank & Trust Co. v. Globe Int'l, Inc., where a tabloid newspaper printed the picture of a 96-year-old Arkansas woman alongside a headline falsely claiming that she was the world's oldest newspaper carrier and had quit because she was pregnant. The woman was awarded $1.5 million in damages.

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Right to publicity

The right to publicity is a concept that falls under the privacy torts of common law. It is a person's right to control the use of their name, image, or likeness for commercial purposes. This right is protected by law, and any unauthorised use or exploitation is considered a violation of the individual's privacy rights.

The right to publicity is often associated with celebrities or public figures who have a recognised public image and reputation. However, it is not limited to famous individuals. Any person whose name, image, or likeness is used without their consent for commercial gain may have legal recourse under the right to publicity.

The unauthorised use of a person's identity for commercial purposes can result in a lawsuit. For example, using a celebrity's picture to advertise a product without their permission is considered misappropriation. In such cases, the individual's right to control the use of their name, image, or likeness has been infringed, and they may seek legal redress.

The right to publicity is an important aspect of privacy law, as it protects individuals from having their identity exploited for commercial gain without their consent. It allows individuals to maintain control over their public image and reputation and ensures that they have a say in how their name, image, or likeness is used in the commercial realm.

However, it is important to note that there are exceptions to the right to publicity. For instance, the newsworthiness exception recognises that prohibiting media outlets from using names or images when reporting or commenting on the news may violate the freedom of the press guaranteed by the First Amendment. Therefore, there is a delicate balance between protecting an individual's right to publicity and upholding the freedoms guaranteed by the First Amendment.

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Misappropriation of name or likeness

To prove a case of misappropriation, one must show that their identity has been used for advantage, commonly for commercial use. It is important to note that the defendant does not have to make money off the commercial use of one's name or likeness for it to be considered misappropriation. For example, in Henley v. Dillard Dept. Stores, Don Henley sued Dillard Department Stores for using his name and likeness in an advertisement for the "Henley shirt". The court found that Don Henley's Right of Publicity had been violated, and he was able to recover damages.

The Right of Publicity is a property right that allows individuals to control and profit from the use of their name, likeness, voice, signature, or photograph. This right can be licensed and typically pertains to uses for financial gain. Celebrities often have a Right of Publicity, and this right can last long after a celebrity is deceased. For example, in Texas, the Right of Publicity is recognised as "a property right in the use of the individual's name, voice, signature, photograph, or likeness after the death of the individual".

In some states, such as California, common law provides a four-step test for misappropriation claims, in which a plaintiff must allege and prove the following:

  • The defendant's use of the plaintiff's identity
  • The appropriation of the plaintiff's name or likeness to the defendant's advantage, commercially or otherwise
  • Commercial use of words or images, even if the person's name or likeness was not used
  • Resulting injury

It is important to note that there are some exemptions from liability for misappropriation claims. For example, the use of one's name or likeness for news reporting purposes is generally justified, including for television, online, and print news sources.

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