
The legal field has been slow to embrace crowdfunding due to ethical concerns. However, it can be a way for clients to access legal services they otherwise couldn't afford and for law firms to take on cases that might bring about change. Rewards-based crowdfunding is a common type of crowdfunding where backers receive non-financial rewards, like products or services, in exchange for their contributions. Law firms must proceed cautiously in this area, but reward-based crowdfunding may be worth considering as it offers some benefits. For example, CrowdJustice, a platform built by lawyers, allows users to crowdfund publicly or privately, and handles compliance and fund transfers.
| Characteristics | Values |
|---|---|
| Type of crowdfunding | Reward-based |
| Who can use it | Anyone with a lawyer or working with a registered organisation |
| How it works | People donate to a cause in exchange for a reward |
| Platforms | CrowdJustice, Kickstarter, GoFundMe, LexShares, AxiaFunder |
| Fees | CrowdJustice charges a 3% management fee plus payment processing fees |
| Ethical concerns | Law firms cannot offer equity in the firm |
| Compliance | Platforms handle compliance issues and transfer funds to lawyers |
| Privacy | Rule 1.6 of the American Bar Association’s Model Rules of Professional Conduct makes the disclosure of information regarding a firm’s representation without client consent a non-starter |
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What You'll Learn

Reward-based crowdfunding offers non-financial incentives
Another example of a non-financial incentive is the satisfaction of knowing that one has contributed to a worthy cause or helped someone in need. This type of incentive is often seen in donation-based crowdfunding, where donors do not receive anything of monetary value in return for their contribution. However, they may still receive a small gift, such as a tote bag, as a token of appreciation.
Law firms can also offer non-financial incentives in the form of gifts or perks based on a tiered system, with more substantial perks given to those who contribute larger amounts. This approach is commonly seen on platforms like Kickstarter and GoFundMe, where supporters are incentivised to contribute without expecting monetary rewards.
Additionally, reward-based crowdfunding can provide law firms with an opportunity to gain exposure and build a positive reputation. By sharing their story and cause on crowdfunding platforms, law firms can attract a community of online backers who are passionate about their mission and values. This can lead to increased public support and potentially new clients or partnerships.
Overall, reward-based crowdfunding offers law firms a way to incentivise backers without offering financial rewards. By providing non-financial incentives such as pro bono work, the satisfaction of helping others, gifts, and exposure, law firms can ethically leverage the power of the crowd to fund their projects and causes.
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Donation-based crowdfunding offers no incentives
Donation-based crowdfunding is a way to raise funds for a project, business, or charity by asking a large number of contributors to donate small amounts of money. This form of crowdfunding is based on donations, meaning that funders do not receive any form of ownership or rights to the project, and they will not become creditors to the project. They may receive a small gift, like a tote bag, but mostly their reward is the satisfaction of knowing they have helped someone or contributed toward a worthy cause.
Donation-based crowdfunding is different from loans or equity in that there is no promise to repay or ownership stake. Entrepreneurs can pre-sell their product to a large number of backers who each donate a relatively small sum toward the project. To encourage higher donation amounts, the entrepreneur may also offer token rewards of increasing value or significance, while retaining full ownership of the project or company being funded.
Donation-based crowdfunding can also be used to raise funds for charitable causes, and it is sometimes referred to as rewards crowdfunding. This method is commonly employed for supporting charitable initiatives, aiding in disaster relief efforts, covering medical expenses, funding educational projects, fostering artistic pursuits, and promoting community development initiatives.
The New York State Bar Association has stated that the donation model is feasible as long as the lawyer makes it clear that donors will receive nothing in return for their funds and that the firm is a for-profit entity. The legal field has been reluctant to embrace crowdfunding due to ethical concerns, and ethical considerations limit the type of crowdfunding lawyers can engage in. For example, all states forbid a lawyer from sharing fees with a non-lawyer, so a law firm cannot offer equity in the firm.
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Equity-based crowdfunding offers company shares
While law firms and lawyers need to proceed with caution when it comes to crowdfunding due to ethical considerations, it can offer some benefits and may be worth serious consideration. One type of crowdfunding that law firms can offer is equity-based crowdfunding, in which financial backers receive a share of the company they are funding, making them partial owners of the business. This is in contrast to traditional crowdfunding, where backers usually receive a product, service, or some other non-equity reward.
Equity crowdfunding consists of selling a stake in your business to multiple investors in return for investment. The key difference between equity crowdfunding and traditional models like private equity or angel investing is that, instead of a one-to-one relationship, equity crowdfunding offers stakes to a wide range of potential investors, some of whom may be current or future customers. This is done through an internet-based platform that matches companies with investors. The company seeking funding creates a comprehensive proposal outlining its business plan, financial goals, and capital needs, as well as the percentage of equity offered in exchange for investments.
There are legal considerations to equity crowdfunding. For example, in the US, companies must comply with state and federal regulations, and all transactions must take place online through a registered intermediary. Additionally, companies should consider how much control they are willing to give up to external shareholders, as shareholders typically have voting rights on key business matters.
Equity crowdfunding can be a viable option for law firms to raise funds for specific cases or causes. It allows small businesses and startups to raise significant capital from both accredited and non-accredited investors. However, it's important to note that due to the nature of the legal field, law firms may face additional ethical challenges when exploring crowdfunding options.
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Debt-based crowdfunding offers loan repayment with interest
The legal field has traditionally been reluctant to embrace crowdfunding due to ethical concerns. For example, all states forbid a lawyer from sharing fees with a non-lawyer, so a law firm cannot offer equity in the firm. However, crowdfunding can allow clients to access legal services they might not otherwise be able to afford, and it can help law firms bring about impactful cases.
One form of crowdfunding is debt-based crowdfunding, where backers loan money and receive repayment with interest over time. Debt-based crowdfunding provides an alternative to equity crowdfunding, where investors receive an ownership stake in early-stage companies, and their gains depend on the company's performance. With debt crowdfunding, investors are offered a fixed return on their investments, and they can spread their investments across multiple small businesses.
There are several platforms that specialize in debt crowdfunding, and they offer varying rates of return, ranging from 5% to 12%. These platforms charge fees to investors, which can include upfront fees, investor fees, and posting fees. The businesses borrowing the money also pay fees, which can include servicing fees and payment processing fees.
Debt-based crowdfunding can be beneficial for both investors and borrowers. Investors can pick and choose their investments, diversifying their portfolios and supporting local businesses. Borrowers can access financing with the support of their communities, and they benefit from lower interest rates compared to traditional bank loans.
Law firms considering debt-based crowdfunding should proceed cautiously due to ethical considerations. However, it may provide an opportunity for firms to raise funds for legal cases, particularly when clients have limited access to capital.
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Litigation crowdfunding platforms handle compliance
Reward-based crowdfunding is one of the four types of crowdfunding, the other three being donation-based, equity-based, and debt-based. In reward-based crowdfunding, backers receive non-monetary benefits or incentives for funding a project. Law firms need to be cautious when it comes to crowdfunding due to ethical considerations. For instance, all states forbid lawyers from sharing fees with non-lawyers, so a law firm cannot offer equity in the firm.
Litigation crowdfunding platforms help individuals, companies, and communities raise the funding required to pursue legal cases. These platforms handle compliance matters and transfer funds to the fundraiser's lawyer once the funding minimum is met.
- They do not request any confidential or privileged information about the client's case to access it and decide whether to host the campaign.
- They do not interfere with the work of a lawyer.
- They ensure that all the raised funds are transferred to the client's lawyer, not to the client.
Some popular litigation crowdfunding platforms include CrowdJustice, LexShares, and AxiaFunder. CrowdJustice is a platform that anyone can use as long as they have a lawyer or are working with a registered organization. It charges a 3% management fee plus payment processing fees. LexShares helps companies and law firms pursue legal cases, and it does not charge any management fees. AxiaFunder is an investment-based litigation crowdfunding platform that offers accredited and institutional investors carefully vetted commercial litigation opportunities. It charges an upfront fee of 7 to 10% of the total funds invested.
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Frequently asked questions
Reward-based crowdfunding is a type of crowdfunding where contributors expect non-monetary benefits. These can include gifts and perks based on a tiered system, where the size of the donation determines the reward.
Reward-based crowdfunding can help law firms raise funds for cases that they otherwise would not be able to bring to trial. It can also help clients access legal services they could not otherwise afford.
Ethical considerations limit the type of crowdfunding that lawyers can engage in. For example, all states forbid lawyers from sharing fees with non-lawyers, so law firms cannot offer equity in the firm.
Examples of reward-based crowdfunding platforms include Kickstarter, GoFundMe, CrowdJustice, and LexShares.
When setting up a reward-based crowdfunding campaign, it is important to consider the ethical implications and regulations that govern this type of fundraising. Law firms must also ensure that they have the client's consent to share information about the case.































