
Trademark infringement in the United Arab Emirates (UAE) is considered the illegal use of a registered trademark or a mark that is confusingly similar to a registered trademark. UAE trademark law is primarily governed by Federal Law No. (37) of 1992 on Trademarks, as amended by Federal Law No. (8) of 2002. The law provides several remedies for trademark infringement, including civil and criminal penalties such as fines, imprisonment, and damages. Trademark owners can register their trademarks with UAE Customs to enable automatic detection of counterfeit goods, and trademark protection is valid for 10 years from the date of filing the application for registration and can be renewed.
| Characteristics | Values |
|---|---|
| Trademark protection duration | 10 years from the date of filing the application for registration |
| Protection scope | Applicable only inside the UAE and limited to the class the trademark is registered under |
| Trademark ownership | The person who registers a trademark is considered the exclusive owner |
| Ownership dispute | Cannot be disputed if the registered trademark has been used by its owner for 5 consecutive years |
| Trademark infringement | Use of a registered trademark or a similar mark without the owner's consent |
| Trademark infringement consequences | Permanent injunctions, monetary fines, imprisonment, damages, product recalls |
| Trademark registration | To be done with the UAE Ministry of Economy |
| Trademark infringement prevention | Register trademarks with UAE Customs to enable automatic detection of counterfeit goods |
| Trademark infringement appeal | Appellate Court, Court of Appeal, Court of Cassation, Federal Supreme Court |
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What You'll Learn

Unauthorised use of a registered trademark
In the United Arab Emirates (UAE), trademark infringement is considered illegal and unauthorised use of a registered trademark. It involves using a trademark or a similar mark without the owner's consent, violating their rights. The UAE Trademark Law defines a trademark as names, words, signatures, letters, numbers, drawings, symbols, and other distinctive marks used to distinguish goods or services and identify their owner.
To protect their trademarks, companies should register them with the UAE Ministry of Economy when establishing a business in the UAE. This grants them unique rights and prevents others from using the same or similar trademarks. Failure to register trademarks can result in legal issues and losses.
UAE trademark infringement laws provide several remedies for trademark infringement, including civil and criminal penalties. Trademark owners can file lawsuits, seek compensation for damages, and request injunctions to prevent further use of the infringing mark. Additionally, trademark offices, customs authorities, and law enforcement agencies play crucial roles in enforcing intellectual property rights.
To prove trademark infringement in the UAE, three distinct criteria must be met: "use," "in commerce," and "likelihood of confusion." This means that the infringing mark must be used in a commercial context and create a likelihood of confusion among consumers. Trademark disputes can be complex, and it is recommended to seek legal advice from advocates and consultants specialising in UAE trademark law.
Trademark infringement in the UAE can result in legal action, including penalties and imprisonment. It is important to take trademark protection seriously and be aware of the procedures to safeguard trademarks effectively.
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Use of a confusingly similar mark
The UAE Trademark Law protects registered trademarks and prevents the unauthorised use of a registered trademark or a similar mark that may confuse consumers or dilute the unique character of the original mark. The three distinct criteria of "use", "in commerce", and "likelihood of confusion" must all be present to prove trademark infringement.
Trademark infringement in the UAE can lead to legal action by the trademark owner, resulting in penalties, imprisonment, and damages. Owners may file a lawsuit against the infringer and seek compensation for any damages incurred due to the infringement. They may also seek an injunction to prevent further use of the infringing mark.
Trademark owners can register their trademarks with UAE Customs to enable automatic detection of counterfeit goods. Customs can seize infringing shipments and notify the trademark owner. Additionally, trademark owners can use contracts to safeguard their trademarks and learn to resolve trademark disputes to prevent infringement. Detecting conflicts early and managing the proper submission of opposition requests can help close the door on competing trademarks.
UAE courts may consider decisions from foreign counterparts, reflecting a pragmatic and moderately tolerant approach. The UAE also recognises and protects unregistered trademarks, particularly those with well-known status, based on factors like promotional efforts, registration duration, and the mark's impact on goods or service promotion. However, unregistered trademarks have very limited enforceability.
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Likelihood of confusion, use, and commerce
To prove trademark infringement in the UAE, the three distinct criteria of "use", "in commerce", and "likelihood of confusion" must all be present.
The "use" criterion means that the trademark must be used in commerce. This includes offering to sell or advertise goods or services under the trademark, as well as the actual sale of goods or services under the trademark. The "in commerce" criterion is met when the trademark is used in the course of trade, which includes all aspects of the commercial and industrial sectors.
The "likelihood of confusion" criterion is a key element in assessing trademark infringement. It refers to the probability that consumers will be confused or misled into believing that the infringing product or service is affiliated with, endorsed by, or originates from the trademark owner. This includes visual, phonetic, and conceptual similarities between the trademarks, as well as similarities in the goods or services associated with the trademarks. The awareness and recognition of ordinary consumers are taken into consideration when assessing the likelihood of confusion.
Trademark infringement in the UAE can result in legal action by the trademark owner, including civil and criminal penalties such as fines, imprisonment, and damages. It is important to note that trademark infringement jeopardizes the integrity and character of a brand, and can lead to severe losses in terms of time, money, and other assets.
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Penalties: fines, imprisonment, damages
Trademark infringement in the UAE can result in a range of penalties, including fines, imprisonment, and damages. The law provides several remedies for trademark infringement, including civil and criminal penalties. Here is an overview of the potential penalties:
Fines
In the case of trademark infringement in the UAE, the law imposes fines as a penalty. The amount of the fine can vary depending on the specific circumstances of the case. According to UAE law, a fine of no less than AED 100,000 (approximately USD 27,229) and not more than AED 1,000,000 (approximately USD 272,294) may be imposed on those who forge or counterfeit a trademark in a way that confuses the public. Additionally, for offences such as selling or offering goods with forged trademarks, the law prescribes a fine ranging from AED 50,000 (approximately USD 13,615) to AED 200,000 (approximately USD 54,461). These fines are substantial and are meant to deter trademark infringement and protect the rights of trademark owners.
Imprisonment
In addition to fines, the UAE's trademark infringement law also imposes penalties of imprisonment. The law states that trademark infringement may result in imprisonment, with the duration varying depending on the specific circumstances and the severity of the offence. The maximum penalty for imprisonment is one year, as stated in the UAE's Decree-Law. Imprisonment is considered a severe penalty and is typically applied in cases of deliberate and significant trademark infringement or counterfeiting.
Damages
Trademark infringement can also lead to damages, where the trademark owner may file a lawsuit against the infringer to seek compensation for any losses or harm caused by the infringement. The owner can claim compensation for the infringement, which may include financial losses, damage to brand reputation, and other related expenses. The UAE's Civil Court handles such cases, allowing trademark owners to seek redress and hold infringers accountable for their actions. The specific amount of damages awarded would depend on the unique circumstances of each case and the impact of the infringement on the trademark owner.
Other Remedies
In addition to the penalties mentioned above, there are other legal remedies available under UAE law to address trademark infringement. These include injunctions, seizures, and evidence preservation. Trademark owners can seek permanent injunctions to prevent further use of the infringing mark and stop infringing acts. Seizures and evidence preservation are also crucial in halting the distribution of infringing products and preserving crucial evidence for legal proceedings. The UAE's legal system provides these remedies to support trademark owners in protecting their intellectual property rights and ensuring fair competition in the marketplace.
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Preventing importation of infringing goods
Trademark infringement and counterfeiting are illegal in the UAE. The Trademark Law provides criminal remedies for infringement in the form of fines and/or imprisonment. The law also mandates the recall and destruction of such goods.
To prevent the importation of infringing goods, trademark owners can register their trademarks with UAE Customs, enabling automatic detection of counterfeit goods. Customs may detain and seize suspected infringing shipments and notify the trademark owner, who will be asked to confirm whether the goods are counterfeit.
Additionally, trademark owners can file a formal complaint with the relevant Customs authority in each emirate if an infringing shipment is suspected. This allows Customs to detain the goods and conduct an investigation.
To further strengthen their rights, trademark owners should register their trademarks when setting up their business in the UAE. This enables the company to build goodwill and a sustainable corporate name. It is also recommended that businesses implement a plan for operating in the UAE, specifically regarding the handling of trademark rights.
The UAE Trademark Law provides the right holder with the ability to obtain an order from the Judge of Urgent Matters at the Civil Court to take provisional measures, including preventing infringing goods from entering commercial channels and their export, including imported goods after customs clearance.
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Frequently asked questions
Trademark infringement is the illegal use of a registered trademark or a mark that is confusingly similar to a registered trademark.
Under UAE Trademark Law, trademark infringement occurs when a person or entity uses a registered trademark or a similar mark without the owner's consent. This includes marks that may confuse consumers or dilute the distinctive character of the original mark.
Cases of trademark infringement in the UAE can result in permanent injunctions, monetary fines, and product recalls. Trademark owners may also take legal action, which can include civil and criminal penalties such as fines, imprisonment, and damages.
To protect your trademark in the UAE, it is recommended that you register your trademark with the UAE Ministry of Economy when establishing your business. You can also register your trademark with UAE Customs to enable automatic detection of counterfeit goods.
If you receive a trademark infringement notice in the UAE, you can hire a trademark attorney to send a response to the legal notice and represent you in court if necessary. It is important to take these notices seriously to avoid potential legal consequences.

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