
Fairness in contract law is a controversial topic that has evolved over the years. The concept of fairness in contracts is complex and varies across different legal systems. While all legal systems strive for reasonable freedom of contract, there are contractual obligations that deviate from this ideal. The classical model of law assumes that parties have equal bargaining power and freely negotiate the terms of their contract. However, in reality, differences in economic resources and power dynamics can lead to unfair contracts. Legal systems often interpret contracts to maintain fairness and social utility, voiding contracts that exploit distress, irresponsibility, or inexperience. Procedural fairness focuses on rules against misrepresentation, undue influence, and duress, while substantive fairness, introduced by the Unfair Contract Terms in 1977, addresses exclusion clauses and unfair terms in consumer contracts. Achieving fairness in contract law remains a challenge, with courts balancing freedom, sanctity, and fairness to ensure fair outcomes.
| Characteristics | Values |
|---|---|
| Procedural fairness | Outlawing misrepresentation, undue influence, and duress |
| Substantive fairness | Addressed by Unfair Contract Terms 1977 and Unfair Terms in Consumer Contract Regulations 1999 |
| Economic duress | |
| Undue influence | |
| Unconscionability | |
| Freedom of contract | |
| Freedom of choice | |
| Bargaining power | |
| Legal paternalism | Consumer Protection Act 68 of 2008 |
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What You'll Learn

Procedural fairness and substantive fairness
In recent years, fairness has become a vital and controversial topic in contract law. English contract law is characterised by certainty and stability, but it has been argued that it also needs to incorporate fairness. This includes both procedural fairness and substantive fairness, which are equally important.
Procedural fairness refers to the fundamental rules that outlaw the use of misrepresentation, undue influence, and duress. However, this approach has been criticised because it focuses on ensuring fair rules rather than fair outcomes. On the other hand, substantive fairness considers the outcome when the rules of fairness have been followed.
The Unfair Contract Terms Act 1977 introduced substantive fairness, but it only focused on exclusion clauses. Subsequently, the Unfair Terms in Consumer Contracts Regulations 1999 were introduced, which brought advantages and disadvantages to English contract law. These regulations help courts determine the fairness of contracts and strengthen consumer rights, but they can also create uncertainty in English law.
The Regulations of 1999 are important because they allow for European intervention in domestic contract law and give broader powers to the Director-General of Fair Trading to regulate unfair terms in standard consumer contracts. However, critics argue that these regulations are unnecessary because fairness is already established through common law principles that control the operation of exclusion clauses.
In the context of employment contracts, the Court of Appeal in Burn v Alder Hey Children's NHS Foundation Trust considered the potential introduction of a duty for employers to act with procedural fairness during disciplinary processes. This development could extend beyond contracts of employment to contracts between workers and their employers, marking a novel contribution to common law.
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Misrepresentation, duress, and undue influence
In contract law, fairness is a vital and controversial subject. Misrepresentation, duress, and undue influence are three key concepts that relate to fairness in this area of law.
Misrepresentation refers to a misstatement of fact that induces a reasonable person to enter into a contract. If a misrepresentation is material to the contract, the contract can be voided by the relying party, even if the misrepresentation was not fraudulent. For instance, if one party has knowledge of a material fact due to their special position, and the other party is unaware and unable to easily discover this fact, there may be a duty to disclose. Failure to do so would be an issue of non-disclosure, which could void the contract.
Duress, also known as coercion, involves intentionally manipulating someone to enter into a contract through force or pressure. There are two types of duress: physical and economic. Physical duress includes causing or threatening to cause physical harm to an individual, their family, or their possessions. Economic duress, on the other hand, involves threatening another with economic harm, such as threatening legal action without any grounds for doing so. In cases of duress, the contract is typically voidable by the party that was coerced.
Undue influence is similar in nature to duress, but it is an equitable doctrine rather than a common law basis like duress. Undue influence occurs when one party uses its power over another to manipulate them into signing a contract. This can include controlling life necessities such as food, medication, information, or sleep, or using non-physical manipulative actions like affection, isolation, coercion, or intimidation. The key difference between duress and undue influence is the presence of a direct threat in duress versus the excessive misuse of power in undue influence.
Both duress and undue influence provide a means for an individual to avoid an already concluded contract. They ensure that one party cannot take unfair advantage of another by using threats, unfair pressures, or unreasonable influences.
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Freedom of contract
The concept of freedom of contract is based on the idea that contracts are formed through consent, with all parties entering as free and equal participants. English law professor Patrick Atiyah notes that the idea of consent in contracts was largely absent before 1770, with the "age of Freedom of Contract" occurring from 1770 to 1870.
In the late 19th century, the English judiciary embraced "freedom of contract" as a feature of public policy. However, by the 20th century, this view had changed. Lord Denning MR, in George Mitchell (Chesterhall) Ltd v Finney Lock Seeds Ltd, compared "freedom of contract" with the oppression of the weak, noting the issues caused by exemption clauses that were printed in small print and not properly understood by parties to the contract.
While freedom of contract allows individuals to enter into agreements with others, it is not without limitations. Certain agreements have limitations prescribed by legislation, such as the requirement for a surety agreement to be in writing and signed. Additionally, the Court can strike down a contract if it is found to be against good morals or contrary to public policy. For example, agreements involving immoral or sexually reprehensible conduct may be considered against public policy and thus unenforceable. Furthermore, contracting parties cannot agree to obligations that are impossible to perform, and an agreement may be terminated if performance becomes impossible after its conclusion.
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Social utility
The concept of fairness in contract law is a complex and evolving topic, with legal systems around the world grappling with how to balance freedom of contract with fairness and social utility. While the classical model of law assumes a near-perfect competition in the market and equal bargaining power between parties, the reality is often quite different, giving rise to the need for regulatory intervention to ensure fairness.
Contracts of adhesion, where the stronger party assigns risks and allocates resources without a reciprocal bargaining process, are another area where social utility comes into play. While these contracts are economically necessary and provide a degree of individual choice, they also raise questions about the role of private enterprise versus government intervention in protecting the interests of those dealing with such enterprises. The socially regulated contract of adhesion attempts to balance bureaucratic rationality with individual choice, resulting in a legal-economic phenomenon that differs significantly from traditional contract law.
The evolution of contract law reflects a growing recognition of the need to address power imbalances and ensure fairness. For instance, the Unfair Contract Terms Act of 1977 in England introduced substantive fairness by focusing on exclusion clauses, and the subsequent Unfair Terms in Consumer Contract Regulations of 1999 further strengthened fairness considerations by allowing for European intervention in domestic contract law and broadening the powers of the Director-General of Fair Trading. However, the challenge of balancing freedom and sanctity of contract with fairness persists, and the effectiveness of interventions like the Consumer Protection Act in South Africa remains to be seen.
In conclusion, the social utility aspect of contract law recognises that contracts have broader implications for society and seeks to ensure that they are fair and do not go against public interest. While regulatory interventions have been made to address unfair practices and power imbalances, finding the right balance between freedom and fairness in contracts remains a work in progress.
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Common law and the Consumer Protection Act
In the context of contract law, fairness refers to the equitable treatment of both parties involved. English law, for instance, upholds procedural fairness by outlawing the use of misrepresentation, undue influence, and duress. However, this approach has been criticised for neglecting substantive fairness, which considers the outcomes and broader implications of legal rules and decisions.
Historically, under the common law doctrine of caveat emptor, consumers had minimal protection from misleading sales practices. The development of modern economies and the emergence of large corporations highlighted the need for stronger consumer protection laws. The Consumer Protection Act (CPA) was introduced to safeguard consumers' interests and establish suppliers' duties concerning consumer agreements.
The CPA has shifted the onus of understanding the terms of an agreement from the consumer to the supplier. Section 22 of the CPA mandates that suppliers use plain and understandable language in consumer agreements. Additionally, Section 50 requires a breakdown of the consumer's financial obligations, and Section 58(1) stipulates that suppliers must explicitly inform consumers about any risks associated with the product or service, especially those that could lead to serious injury or death.
The CPA also addresses the common law principle of caveat subscriptor, which holds that an individual who signs an agreement is bound by its terms. While this principle still applies under the CPA, the Act emphasises the importance of ensuring consumers comprehend the agreements they enter into. The CPA restricts the freedom to contract by imposing mandatory provisions that cannot be adapted or ignored when creating written consumer agreements.
In the United States, consumer protection laws are enforced through a combination of Federal and state laws. The Federal Trade Commission oversees antitrust law and consumer protection, investigating complaints of scams and fraud perpetrated by businesses. At the state level, various agencies and statutes enforce consumer protection, often expanding upon Federal law. Individual consumers can initiate legal action for breaches of state statutory or common law duties, and multiple federal agencies, such as the CPSC, FDA, and USDA, have the authority to address product defects and safety hazards.
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Frequently asked questions
Fairness in contract law is a controversial subject. It refers to the rules and principles that constitute the doctrine of the law, which are the means through which courts arrive at fair outcomes in cases.
Unfairness in contract law can manifest in various ways, such as misrepresentation, duress, undue influence, and unconscionability. For example, Section 138 of the German Civil Code voids any contract where a person takes advantage of another's distress, irresponsibility, or inexperience to obtain a disproportionately beneficial deal.
Legal systems often interpret contracts in light of fairness and social utility. They may also enact consumer protection laws to ensure fairness in contractual relations and protect consumers from unfair business practices. Additionally, some jurisdictions have introduced regulations to address unfair terms, such as the Unfair Terms in Consumer Contract Regulations 1999 in English law.


























